from Alison
Latest insights & thinking
Design a brand built to scale way beyond your personal calendar
Looking into building your own consultancy? Be sure to design a brand built to scale way beyond your personal calendar, using this easy and effective approach.
Leading a new internal AI or enterprise initiative? Remember these 3 things.
Leading a new internal AI or enterprise initiative? Remember these 3 things.
We don’t know the difference between a starting block and a stage
Remember: Your body and brain don't know the difference between a starting block and a stage. They just know whether you showed up ready.
Don’t get stuck with surface-level tasks
By focusing on "the underlying process" and creating a brand new, AI-driven design, you unlock opportunities for truly transformative efficiency, automation, and intelligence, rather than just making minor improvements to existing workflows.
Deconstructing the Mechanics of Radical Engagement
If we strip away the artistry and analyze this solely from a technical communications perspective, Bohannon is executing a highly sophisticated hack of the audience’s cognitive processes. He isn't just entertaining; he is optimizing information transfer.
Shift from the drone to the person
If we want to shift public perception, we need to shift from selling the drone and start engaging the people.
A guide to mastering media formats
Media immersion is the process of eliminating the gap between your strategic intent and your public delivery. The goal is unshakeable composure that allows you to find your authentic voice and command any stage, from the boardroom to the broadcast studio.
Why the camera disappears: the science behind Nicole’s magic
Nicole isn't just a media trainer; she is a highly regulated emotional anchor.

